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Share your thoughts with other customers. If you want to make a new product successful, you should set a new ladder for it. Amazon Music Stream millions of songs. Showing of reviews. There’s a problem loading this menu right now. It’s the prospect’s world-view and interpretation of your product that counts, not yours. The position that leaders want to occupy the brains of consumers is simple: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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Posicionamiento – Al Ries, Jack Trout – Google Books

Positioning, not only to find a keyword for the product, to compose a slogan, but also to occupy a unique position in the mind of the prospective customer. Write a customer review. I wish I could go back in time after having read this book — Positioning gave me numerous epiphanies related to companies I have started or worked for.

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I was somewhat able to fill this gap with material I found online published by Roger Straus. First of all, we are in the era of information explosion: Top Reviews Most rles Top Reviews. Positioning also shows you how to: The Battle for Your Mind on your Kindle in under a minute.