Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more. Get this from a library! Managing public relations. [James E Grunig; Todd Hunt]. GRUNIG & HUNT’S FOUR MODELS OF PUBLIC RELATIONS. In the book “Managing Public Relations” from James E. Grunig and Todd. Hunt.

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This is a very helpful website for me in completing my assignment for uni. It seems to be your site and Arthur Page Society. June 15, at It would certainly have the potential to put into practice the 2-way symmetrical model. A handy website at the U of Florida describes it this way: August 20, at 5: March 6, at And yes, I agree with you Bill, agentry is alive and thriving. The public information model moves away from the manipulative tactics used in the press agent model and presents more accurate information.

Managing public relations / James E. Grunig, Todd Hunt – Details – Trove

My next post will bring it all together, I hope, when I show how 2-way symmetrical practice and the Cluetrain Manifesto are pretty much one in the same. Our students and […]. Hnt and grilling the social side of James Grunig: Can public relations move American business toward a more balanced business model and a more ethical one?

To find out more, including how to control cookies, see here: Uses press releases and other one-way communication techniques to distribute organizational information. With roots in the 19th century, press agents worked to influence public opinion by creating news. December 10, at 6: Grunig was born in April 18, August 11, at 6: Well, if you see yourself and your PR program as just media relations, you bring less value to the university in this new environment.


I spoke on this topic back in March. In a discussion of the application of game theory to PR on the PRConversations blog last week, we touched upon the two-way symmetrical model.

Some experts think of public relations more broadly. PR programs should do that and be more than just media relations, as some programs are still named. Under that model, PR pros listen to the concerns of both clients and key publics and help them adapt to one another. If practitioners are not prepared to manage corporate managers then what are they publc for?

As for the other models, keep researching. January 18, at 3: For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of low-cost offshore suppliers? Archived copy as title. This is not a C suit issue its proper PR management.

The pressure is on. Organizations today pretty much understand that their existence today depends on the perception of mamaging various public towards them. PR played a role. Furthermore, the goal is to disseminate communication based on the two-way symmetrical model presented by Grunig and Hunt I mean, how else do you explain Paris Hilton? The aim is behavior manipulation.

Managing Public Relations

If an organisation is not socially managinv, all the evidence bar none shows, its ROI that means income for distribution to shareholders is less than for those organisations which manage relationships with ALL stakeholders transparently and with mutual understanding.

Is there a way to reconcile loyalty to client and loyalty to other stakeholders with the goal of creating mutual satisfaction?

August 12, at 4: Finally, the two-way symmetrical model argues that the public relations practitioner should serve as relatinos liaison between the organization and key publics, rather than as a persuader. September 13, at However, this book focuses on a public relations approach based particularly on writing for the media. The two-way symmetrical model is deemed the most ethical model, one that professionals should aspire to use in their everyday tactics and strategies Simpson, Practitioners do not conduct audience analysis research to guide their strategies and tactics.


Relationship management which includes feedback from publics, helps organizations understand the needs and wants of its publics, because different public have varied needs and perceptions. The public relations practitioner is often referred to as the in-house journalist. Barnum was a master of the art form, weaving fantasy and half-truths into his messages. To be successful in business — one of my old bosses used to say — ALL parties must benefit — not just customers and investors.

I can go on and on and onbut effective organisations have, by default, a broad view of relationship management designed to accommodate long term mutually advantageous interaction is good Yrunig and the PR person whose has any other job, is playing at the fringes.

April 6, at 7: Views Read Edit View history. Uses communication to negotiate with the public, resolve conflict and promote mutual understanding and respect between the organization and its stakeholders. He then received his Ph. However, fewer are reading their news these days.